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Search Results for: Brand Awareness

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Advertisement Creativity Impact on the Purchase Intentions with Mediation Role of Flow Experience and Brand Awareness

Journal:Abasyn Journal of Social Sciences, Volume 15, Issue No 2

Author(s): Muhammad Amad, Athar Marwat, Adil Adnan

Keyword(s): Creative Advertisement, Purchase Intention, Brand Awareness, Flow Experience

Revisiting Consumer–based Brand Equity: Gender-based Analysis

Journal:Journal of Management Sciences (JMS), 2003, Volume 8, Issue No 2

Author(s): Wajeeha Aslam, Haider Iqbal, Sohaib Uz Zaman

Keyword(s): Purchase Intention, Brand Awareness, brand image, Attitude, social media communication

Corporate Sustainability and Customer-Based Brand Equity: Beverage Industry’s Perspective

Journal:Journal of the Research Society of Pakistan, Volume 57, Issue No 1

Author(s): Shamaila Gull, Syeda Nazish Zehra Bukhari, Saman Malik, Ayesha Shahid

Keyword(s): Brand Loyalty, Brand Awareness, corporate sustainability, perceived quality, Customer-based brand equity

EWOM and brand awareness impact on consumer purchase intention: Mediating role of brand image

Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 1

Author(s): Tanveer Abbas, Muhammad Abrar, Asif Iqbal

Keyword(s): eWOM, Brand Awareness, brand image, customer purchase intention, mobile users

Impact of Advertisement and Sales Promotion on Consumer Cognitive Buying Behavior: A Study of Low Involvement (FMCG) Products

Journal:Pakistan Journal of Social Sciences (PJSS), 2015, Volume 35, Issue No 2

Author(s): Waheed Asghar, Muhammad Nauman Abbasi, PhD, Muhammad Zafarullah, PhD

Keyword(s): Cognitive Buying Behavior, Brand Awareness, Brand Recall, Brand Beliefs, Advertising, Sales Promotion

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