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Journal:Journal of the Research Society of Pakistan, Volume 57, Issue No 4

Author(s): Shamaila Gull, Asim Tanvir, Khurram Shabih Zaidi, Zahid Mehmood

Keyword(s): online buying; electronic commerce; e-satisfaction; e-loyalty, e-service quality

Journal:Journal of the Research Society of Pakistan, Volume 57, Issue No 1

Author(s): Shamaila Gull, Syeda Nazish Zehra Bukhari, Saman Malik, Ayesha Shahid

Keyword(s): Brand Loyalty, Brand Awareness, corporate sustainability, perceived quality, Customer-based brand equity