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Search Results for: Wajeeha Aslam

Results: 0-2 of 2

Revisiting Consumer–based Brand Equity: Gender-based Analysis

Journal:Journal of Management Sciences (JMS), 2003, Volume 8, Issue No 2

Author(s): Wajeeha Aslam, Haider Iqbal, Sohaib Uz Zaman

Keyword(s): Purchase Intention, Brand Awareness, brand image, Attitude, social media communication

Attitudes and Behaviour of the Mobile Phones Users towards SMS Advertising: A Study in an Emerging Economy

Journal:Journal of Management Sciences (JMS), 2016, Volume 3, Issue 1

Author(s): Wajeeha Aslam, Zia Ul Haq

Keyword(s): Attitude towards mobile advertising, Irritation, product involvement, entertainment, appeal

Results: 0-2 of 2

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SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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