Search Results

Journal:Abasyn Journal of Social Sciences, Volume 16, Issue No 1

Author(s): Saroosh Tariq, Anam Tariq, Areesha Raweem, Hafsa Tahira, Jannat Amjad

Keyword(s): Social Media Advertising, Brand Preference, brand image, customer purchase intention

Journal:Abasyn Journal of Social Sciences, Volume 15, Issue No 2

Author(s): Imran Sarmad, Rizwan Ali

Keyword(s): Sustainable Marketing Activities, brand image, customer satisfaction, Customer Trust, Customer Loyalty

Journal:Journal of Management Sciences (JMS), 2003, Volume 8, Issue No 2

Author(s): Wajeeha Aslam, Haider Iqbal, Sohaib Uz Zaman

Keyword(s): Purchase Intention, Brand Awareness, brand image, Attitude, social media communication

Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2

Author(s): Mehvish Umer, Sohnia Salman

Keyword(s): Perceived quality, brand image, brand equity, price and promotion

Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2

Author(s): Humyra Dawood

Keyword(s): Corporate Social Responsibility, brand image, Trust, Satisfaction, Structural Equation Modelling

Journal:Pakistan Administrative Review, 2017, Volume 1, Issue No 1

Author(s): Tanveer Abbas, Muhammad Abrar, Asif Iqbal

Keyword(s): eWOM, Brand Awareness, brand image, customer purchase intention, mobile users

Journal:Journal of Quality & Technology Management, 2015, Volume 11, Issue No 1

Author(s): M.M. Khan, R. Razzaque

Keyword(s): Brand credibility, brand image, brand prestige, consumer purchase intention, perceived value, perceived quality, perceived risk, product involvement