Journal:The Lahore Journal of Business, 2015, Volume 3, Issue No 2
Author(s): Mehreen Amjad Furqan, Sohnia Salman, Sohail Zafar
Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2
Author(s): Mehvish Umer, Sohnia Salman
Keyword(s): Perceived quality, brand image, brand equity, price and promotion