ABASYN UNIVERSITY JOURNAL OF SOCIAL SCIENCES (AJSS)

Author(s): Adnan Ahmed Sheikh, Arfan Shahzad, Awanis Ku Ishak

Keyword(s): Use of e-Marketing, Market Orientation, Top Management Support, Technological Opportunism, Firm Performance, Textile Firms

Author(s): Najam Akber Anjum

Keyword(s): knowledge management, Airbus, KM Practices

Author(s): Muhammad Wahab, Owais Mufti, Muhammad Aamir Khan

Keyword(s): Government pension expenditures, general provident fund, average life expectancy, old-age dependency ratio, pay-as-you go pension system

Author(s): Sarfraz Ali Kiyani

Keyword(s): Entrepreneurship, Barriers to entrepreneurship, entrepreneurship education, Critical Success Factors

Author(s): Adeel Saqib, Muhammad Arif

Keyword(s): Toxic Leadership; Employee Silence; Organizational Learning; Hayes Process Model 4

Author(s): Muhammad Usman Haider, Shahid Jan Kakakhel

Keyword(s): Environmental Health and Safety, Environmental Concern, Social Influence, Green Motivation, Consumer Buying Intention

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception

Author(s): Asma Fazal, Dr. Samreen Fahim Babar

Keyword(s): Work-family conflict, working women, work family interface, internal service quality, job stressors, family stressors and depression

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention

Author(s): Mahwish J. Khan

Keyword(s): SME, Apparel Exports, Challenges, Opportunities, CPEC, GSP Plus

Author(s): Mohammad Rizwan-ul-Hassan, Syed Ghazanfer Imam, Shujaat Salim

Keyword(s): Financial depth, Financial repression, Economic growth, Capital accumulation

Author(s): Muhammad Imranullah

Keyword(s): Financial Systems, Perceived Political Stability, Perceived Cultural Stability, Perceived Religious Affiliations, Perceived Economic Growth