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Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - AiCTBM

Author(s): Waqar Alam, Adil Adnan, Sajjad Afridi

Keyword(s): Internal branding, exploratory research, Higher education

Journal:, 2017, Volume , Issue No

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention