Journal:Journal of Management Sciences (JMS), 2003, Volume 8, Issue No 2
Author(s): Wajeeha Aslam, Haider Iqbal, Sohaib Uz Zaman
Keyword(s): Purchase Intention, Brand Awareness, brand image, Attitude, social media communication
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Journal:Journal of Management Sciences (JMS), 2003, Volume 8, Issue No 2
Author(s): Wajeeha Aslam, Haider Iqbal, Sohaib Uz Zaman
Keyword(s): Purchase Intention, Brand Awareness, brand image, Attitude, social media communication