Search Results

Journal:Journal of the Research Society of Pakistan, Volume 57, Issue No 1

Author(s): Shamaila Gull, Syeda Nazish Zehra Bukhari, Saman Malik, Ayesha Shahid

Keyword(s): Brand Loyalty, Brand Awareness, corporate sustainability, perceived quality, Customer-based brand equity

Journal:The Lahore Journal of Business, 2018, Volume 7, Issue No 1

Author(s): Imtiaz Ahmad, Hafiz Ihsan Ur Rehman

Keyword(s): Consumer’s ethnocentrism, perceived quality, Brand Personality, Purchase Intention, brand trust

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Issue No 2

Author(s): Tehmina Latif, Dr. Mubbsher Munawar Khan

Keyword(s): Purchase Intention, Loyalty, Ethnocentrism, Brand Consciousness, Emotional Value, perceived quality

Journal:, 2016, Volume , Issue No

Author(s): Tehmina Latif, Dr. Mubbsher Munawar Khan

Keyword(s): Purchase Intention, Loyalty, Ethnocentrism, Brand Consciousness, Emotional Value, perceived quality

Journal:Journal of Quality & Technology Management, 2015, Volume 11, Issue No 1

Author(s): M.M. Khan, R. Razzaque

Keyword(s): Brand credibility, brand image, brand prestige, consumer purchase intention, perceived value, perceived quality, perceived risk, product involvement