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PRDB - Pakistan Research Database

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Results: 1970-1980 of 7617

Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing

Journal:The Lahore Journal of Business, 2018, Volume 7, Issue No 1

Author(s): Saad Shahid, Rida Ayaz

Keyword(s): Market Orientation, personalization, Multi-channel Marketing and Customer Engagement

The Role of Price and Promotion in Creating Brand Equity

Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2

Author(s): Mehvish Umer, Sohnia Salman

Keyword(s): Perceived quality, brand image, brand equity, price and promotion

Are Bank Employees Satisfied with Perceived Leadership and Empowerment?

Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2

Author(s): Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan, Muhammad Sufyan Ramish

Keyword(s): Perceived leadership, employee empowerment, job satisfaction, mediating effect of empowerment, and Pakistani banks

Strategic Resources and Firm Performance: An Application of the Resource Based View

Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2

Author(s): Rana Tanveer Hussain, Abdul Waheed

Keyword(s): Resource based view, intellectual capital, capital employed efficiency, human capital efficiency, social capital efficiency

Do Cash Holdings Differ in Europe and Asia Pacific?

Journal:The Lahore Journal of Business, 2019, Volume 7, Issue No 2

Author(s): Ummar Aftab, Waseem Akhter Qureshi, Attiya Yasmin Javid

Keyword(s): Cash holdings, formal institutions, firm specific determinants, Asia Pacific, Europe

Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness

Journal:The Lahore Journal of Business, 2019, Volume 8, Issue No 2

Author(s): Saad Shahid

Keyword(s): Brand positioning strategy, brand positioning effectiveness, brand love, high street retail and Pakistan

The Impact of Downside Risk on Expected Return: Evidence from Emerging Economies

Journal:The Lahore Journal of Business, 2019, Volume 8, Issue No 2

Author(s): Hassan Raza, Arshad Hasan, Abdul Rashid

Keyword(s): Mean Variance, Semi-Mean Variance, Downside Risk, Downside CAPM, Traditional CAPM and Fama-Macbeth Regression

Conceptualizing the Impact of Religiosity on the Preferences for Islamic Banking in Mirpur (Azad Jammu and Kashmir): An Empirical Analysis

Journal:The Lahore Journal of Business, 2019, Volume 8, Issue No 2

Author(s): Khola Ozair, Muhammad Luqman, Syed Nisar Hussain Hamdani

Keyword(s): Islamic banking, Religiosity, Customers’ Preferences, Azad Jammu and Kashmir and Conventional Banking

Herd Behaviour, Short-Lived Phenomenon: Evidence from Pakistan Stock Exchange

Journal:The Lahore Journal of Business, 2019, Volume 8, Issue No 2

Author(s): Shaista Jabeen, Sayyid Salman Rizavi

Keyword(s): Herd behavior, behavioral finance, return dispersions, PSX and stock returns

Sovereign Wealth Funds’ Affiliation and Acquisition Premium: Evidence from the Asia-Pacific Region

Journal:The Lahore Journal of Business, 2019, Volume 8, Issue No 2

Author(s): Ali Awais Khalid, Ghulame Rubbaniy, Muhammad Faisal Rizwan, Hassan Rauf Chaudhry

Keyword(s): Asymmetric information, signaling theory, sovereign wealth funds (SWFs), Generalized estimating equation, mergers and acquisitions

Results: 1970-1980 of 7617

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