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Search Results for: Saad Shahid

Results: 0-3 of 3

Integrating Operations and Marketing in the Fast Food Delivery Industry

Journal:The Lahore Journal of Business, 2016, Volume 4, Issue No 2

Author(s): Saad Shahid, Shamila Nabi Khan

Keyword(s): Marketing, operations management, operations, Interaction

Practicing Market Orientation for Customer Engagement: The Mediating Effect of Personalization and Multi-Channel Marketing

Journal:The Lahore Journal of Business, 2018, Volume 7, Issue No 1

Author(s): Saad Shahid, Rida Ayaz

Keyword(s): Market Orientation, personalization, Multi-channel Marketing and Customer Engagement

Does the Choice of Brand Positioning Strategy Matter in the Creation of Brand Love? The Mediating Role of Brand Positioning Effectiveness

Journal:The Lahore Journal of Business, 2019, Volume 8, Issue No 2

Author(s): Saad Shahid

Keyword(s): Brand positioning strategy, brand positioning effectiveness, brand love, high street retail and Pakistan

Results: 0-3 of 3

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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