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Results: 360-370 of 871

Social Media Engagement and Brand Outcomes: a Study of Fast Moving Consumer Goods Sector

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Special Issue - AIC

Author(s): Muhammad Mohsin Zahid, Bakhtiar Ali

Keyword(s): Social Media Engagement, Brand Anthropomorphism, Brand Relationship Quality, Brand loyalty

Relationship between Celebrity Endorsements & Consumer Purchase Intention

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention

Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception

Role of Entrepreneurship Education on Student Attitudes

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Sarfraz Ali Kiyani

Keyword(s): Entrepreneurship, Barriers to entrepreneurship, entrepreneurship education, Critical Success Factors

Reorganization of Risk Management in Public Sector Specialized Financial Institutions: Evidence from Small and Medium Enterprise Bank Limited of Pakistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - IGCETMA

Author(s): Mirza Muhammad Ali Baig, Ahmad Raza Bilal

Keyword(s): Non-Performing loans, Delinquency ratio, Basel regulations, Risk Governance

Significance of Country of Origin on Consumer Buying Behavior with Mediation Model of Religiosity among the Students of Higher Education Institutes in Lahore

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - IGCETMA

Author(s): Muhammad Ali, Dr. Muqqadas Rehman, Dr. Muhammad Khyzer Bin Dost, Muhammad Wasim Akram

Keyword(s): Country of Origin (COO), Consumer Buying Behavior (CBB), Extent of Religiosity (EOR)

Leverage-Performance Interaction and Strategic Competition in a Product Market: An Empirical Analysis from Pakistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - IGCETMA

Author(s): Ihsan Ullah, Shahid Ali

Keyword(s): Leverage, Performance, Strategic Interaction, Cournot Competition, Bertrand Competition

Effect of Burnout on Organizational Citizenship Behaviors: Mediating Role of Affective and Continuance Commitment

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - AiCTBM

Author(s): Salma Khan, Noor Jehan, Shagufta Shaheen, Ghaffar Ali

Keyword(s): Direct effect, indirect effect, Organization Citizenship Behavior, affective commitment, Continuance commitment, burnout

Conceptualizing and Rationalizing Opportunities: Inductive Reasoning and the Creation of a New Enterprise

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - AiCTBM

Author(s): Dr. Muhammad Nouman, Prof. Alistair Anderson, Dr. Fahad Abdullah

Keyword(s): Inductive Reasoning, Analogy, Metaphor, Sensemaking

A Narrative Case Study of the Lived Experiences of Women Social Entrepreneur(s) in Pukhtoon Context Peshawar, Pakistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - AiCTBM

Author(s): Madiha Gohar, Ayesha Abrar, Mahvesh Ali Khan

Keyword(s): Social Entrepreneurship, Gender, Institutional Theory, Pukhtoon Culture, Narrative Case Study

Results: 360-370 of 871

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