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Journal:South Asian Studies, Volume 36, Issue No 1

Author(s): Dr. Mudassir Mukhtar, Dr. Waseem Ishaque

Keyword(s): History of PR, PR in South Asian Region & British Legacy of PR

Journal:Journal of the Research Society of Pakistan, Volume 56, Issue No 2

Author(s): Dr. Mudassir Mukhtar, Dr Muhammad Shabbir Sarwar

Keyword(s): Public Relations roles, PR in Pakistan, PR in South Asia

Journal:South Asian Studies, 2018, Volume 33, Issue No 2

Author(s): Mudassir Mukhtar, Khurram Shahzad

Keyword(s): Public Relations, Public and Private Sectors, South Asia, Online Internviews

Journal:South Asian Studies, 2019, Volume 34, Issue No 1

Author(s): Mudassir Mukhtar, Khuram Shahzad

Keyword(s): PR in Pakistan, PR and Strategic Planning, PR and Decision-Making