Abstract
Media is considered the fourth pillar of the state. When the United States was founded, it was based on three pillars: executive power, an elected legislature, and an independent judiciary. The 21st century has brought with it a fourth pillar of state. The fourth pillar is a free media. As the information age has powered ahead, the fourth pillar has become more and more important the present study explores the role of media in increasing turn-out in general elections 2013. This study conducted in Multan city that is considered the heart of Southern Punjab and a sample of 200 respondents was selected as available and convenient Sample technique 100 males and 100 females form 18-60 years and mostly respondents were well educated. Survey method was used for data collection and questionnaire was prepared. The present study conducted under the light of “Agenda Setting Theory” and “Gate Keeping Theory”. The study conclude that media has vital role in increasing turn-out in general elections of 2013. Media aware people to vote for Pakistan and promotion of democracy. Moreover, live transmission during elections; attract people to cast the vote in general elections 2013.
Keyword(s)
Elections 2013, Media, Democracy, Election Turn-out, political awareness