THE LAHORE JOURNAL OF BUSINESS

Do Cash Holdings Differ in Europe and Asia Pacific?

Author(s): Ummar Aftab, Waseem Akhter Qureshi, Attiya Yasmin Javid

Keyword(s): Cash holdings, formal institutions, firm specific determinants, Asia Pacific, Europe

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Influence of Perceived Corporate Social Responsibility on Brand Image, Satisfaction and Trust

Author(s): Humyra Dawood

Keyword(s): Corporate Social Responsibility, brand image, Trust, Satisfaction, Structural Equation Modelling

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Strategic Resources and Firm Performance: An Application of the Resource Based View

Author(s): Rana Tanveer Hussain, Abdul Waheed

Keyword(s): Resource based view, intellectual capital, capital employed efficiency, human capital efficiency, social capital efficiency

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Are Bank Employees Satisfied with Perceived Leadership and Empowerment?

Author(s): Shiraz Ahmed, Junaid Ansari, Yamna Waqas Khan, Muhammad Sufyan Ramish

Keyword(s): Perceived leadership, employee empowerment, job satisfaction, mediating effect of empowerment, and Pakistani banks

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The Role of Price and Promotion in Creating Brand Equity

Author(s): Mehvish Umer, Sohnia Salman

Keyword(s): Perceived quality, brand image, brand equity, price and promotion

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