THE LAHORE JOURNAL OF BUSINESS

Consumer Perceptions of Private Label Brands in Pakistan

Author(s): Sana Azar, Samra Chaudary, Ansa Mehmood

Keyword(s): private label brand image, Service Quality, Purchase Intention, Brand loyalty, perceived risk

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Sectoral Integration and Domestic Portfolio Diversification in the Karachi Stock Exchange

Author(s): Awais Ahmed, Muhammad Nasir Malik, Obaid Anwar Awan, Asif Muzaffar

Keyword(s): diversification, portfolio management, Karachi stock exchange, sectoral integration

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The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

Author(s): Farida Saleem

Keyword(s): celebrity endorsement, word of mouth, Purchase Intentions, brand affection

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Linking Empowering Leadership, Psychological Empowerment, Self-Leadership, Creative Involvement and Creativity: A Sequential Mediation Model

Author(s): Ishfaq Ahmed, Muhammad Khalid Khan, Ghulam Ali Bhatti

Keyword(s): empowering leadership, self-leadership, Psychological Empowerment, creative work involvement, creativity, serial mediation

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The Relationship Between Employee Empowerment and Subjective Wellbeing: Evidence from Services-Based SMEs in Pakistan

Author(s): Nimra Ali Khokher, Abdul Raziq

Keyword(s): employee empowerment, subjective wellbeing, small or medium enterprise

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