Author(s): Sana Azar, Samra Chaudary, Ansa Mehmood
Author(s): Awais Ahmed, Muhammad Nasir Malik, Obaid Anwar Awan, Asif Muzaffar
Author(s): Farida Saleem
Keyword(s): celebrity endorsement, word of mouth, Purchase Intentions, brand affection
Author(s): Sana Azar, Samra Chaudary, Ansa Mehmood
Author(s): Awais Ahmed, Muhammad Nasir Malik, Obaid Anwar Awan, Asif Muzaffar
Author(s): Farida Saleem
Keyword(s): celebrity endorsement, word of mouth, Purchase Intentions, brand affection