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Search Results for: Farida Saleem

Results: 0-2 of 2

Corporate Social Responsibility and Customer Behavior: A Developing Country Perspective

Journal:The Lahore Journal of Business, 2015, Volume 4, Issue No 1

Author(s): Farida Saleem, C. Gopinath

Keyword(s): environmental CSR, customer CSR, Brand loyalty, willingness to pay price premium

The Impact of Celebrity Endorsement on Brand Affection and Purchase Intention: The Mediating Role of Word of Mouth

Journal:The Lahore Journal of Business, 2017, Volume 5, Issue No 2

Author(s): Farida Saleem

Keyword(s): celebrity endorsement, word of mouth, Purchase Intentions, brand affection

Results: 0-2 of 2

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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