THE LAHORE JOURNAL OF BUSINESS

Author(s): Saad Shahid, Rida Ayaz

Keyword(s): Market Orientation, personalization, Multi-channel Marketing and Customer Engagement

Author(s): Ramla Sadiq, Tahseen Mohsan Khan, Noman Arshed

Keyword(s): Banks, structural income, ownership mode, category mode, non-markup income

Author(s): Muhammad Akhtar, Faqir Muhammad, Muhammad Ayub Siddiqui

Keyword(s): Financial sophistication, big five personality traits, behavioral finance, stock market participation

Author(s): Imtiaz Ahmad, Hafiz Ihsan Ur Rehman

Keyword(s): Consumer’s ethnocentrism, perceived quality, Brand Personality, Purchase Intention, brand trust

Author(s): Adnan Bashir, Arshad Hassan

Keyword(s): Capital regulations, bank efficiency, bank risk, Islamic banking, Conventional banks, Global Financial Crisis

Author(s): Kanwal Iqbal Khan, Muhammad Mudassar Ghafoor, Muhammad Sheeraz, Shahid Mahmood

Keyword(s): Dividend Policies, investors perception, dividend theories