Search Results

Journal:Journal of Management Sciences (JMS), 2016, Volume 3, Issue 1

Author(s): Wajeeha Aslam, Zia Ul Haq

Keyword(s): Attitude towards mobile advertising, Irritation, product involvement, entertainment, appeal

Journal:Pakistan Journal of Psychological Research, 2016, Volume 31, Issue No 2

Author(s): Faizan Abdullah, Misbah Anees

Keyword(s): Ethical fashion, personal values, product involvement, Pakistan, apparel

Journal:Journal of Quality & Technology Management, 2015, Volume 11, Issue No 1

Author(s): M.M. Khan, R. Razzaque

Keyword(s): Brand credibility, brand image, brand prestige, consumer purchase intention, perceived value, perceived quality, perceived risk, product involvement