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Brand Loyalty versus Brand Switching: Revisiting the Concept from Young Consumers’ Perspective

Journal:The Lahore Journal of Business, Volume 8, Issue No 2

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Keyword(s): Brand Loyalty, brand switching, Young Consumers, Smartphone

Sensors are Power Hungry: An Investigation of Smartphone Sensors Impact on Battery Power from Lifelogging Perspective

Journal:Bahria University Journal of Information & Communication Technology, 2016, Volume 9, Issue No 2

Author(s): Inayat Khan, Shah Khusro, Shaukat Ali, Jamil Ahmad

Keyword(s): Context-Awareness, Lifelogging, Power Consumption, Sensors, Smartphone

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