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Understanding Impulse Buying Behaviour Of Customers Through The Lens Of Different Marketing Related Promotional Practices

Journal:Journal of the Punjab University Historical Society, 2018, Volume 31, Issue No 1

Author(s): Arslan Qaisar, Muhammad Adnan Sial, Kashif Rathour

Keyword(s): Promotional Practices, Coupon, Price Discount, Buy one get one free, Sample, Pakistan

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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2022

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