Attitudes and Behaviour of the Mobile Phones Users towards SMS Advertising: A Study in an Emerging Economy
Journal:Journal of Management Sciences (JMS), 2016, Volume 3, Issue 1
Author(s): Wajeeha Aslam, Zia Ul Haq
Keyword(s): Attitude towards mobile advertising, Irritation, product involvement, entertainment, appeal
Severity: Notice
Message: Undefined variable: journals
Filename: front/search.php
Line Number: 193
Backtrace:
File: /home/prdbpk/public_html/application/views/front/search.php Line: 193 Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php Line: 1665 Function: view
File: /home/prdbpk/public_html/index.php Line: 315 Function: require_once
Severity: Warning
Message: Invalid argument supplied for foreach()
