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Results: 710-720 of 1760

Social Media Engagement and Brand Outcomes: a Study of Fast Moving Consumer Goods Sector

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Special Issue - AIC

Author(s): Muhammad Mohsin Zahid, Bakhtiar Ali

Keyword(s): Social Media Engagement, Brand Anthropomorphism, Brand Relationship Quality, Brand loyalty

Role of Entrepreneurial Orientation with In Small Firms: Analysis of The Mediating Effects of Transformational Leadership Styles

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Special Issue - AIC

Author(s): Ali Bin Nadeem, Misbah Hassan, Sabeen Bhatti, Ali Zafar, Mahrukh Sattar

Keyword(s): PLS-SEM, Entrepreneurial Orientation, transformational leadership style

Cyberloafing Behavior at Work

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Issue No 2

Author(s): Saddam Hussain, Farida Saleem, Muhammad Imran Malik

Keyword(s): Cyberloafing Behavior, Teacher, Theory of Interpersonal Behavior (TIB), University

Impact of Islamic Work Ethics on employees’ behavior: Case of Kabul based organizations, Afghanistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2016, Volume 9, Issue No 2

Author(s): Kalimullah Khan, Dr. Mohd Anuar bin Arshad

Keyword(s): Islamic Work Ethics, job satisfaction, Organization commitment, turnover intentions

Tax Incentives and Impact on Investment In Pakistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 1

Author(s): Khalid Mahmood Lodhi

Keyword(s): Tax incentives, foreign direct investment, domestic investment, corporate tax rate, tariff rate, tax holiday, investment friendly environment

Analyzing the Effects of Financial Development on Economic Growth: Empirical Evidence from Pakistan through PCA Approach

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Mohammad Rizwan-ul-Hassan, Syed Ghazanfer Imam, Shujaat Salim

Keyword(s): Financial depth, Financial repression, Economic growth, Capital accumulation

Relationship between Celebrity Endorsements & Consumer Purchase Intention

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

Keyword(s): Battle of the Brands, Celebrity Endorsements, and Consumer Purchase Intention

Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception

Role of Entrepreneurship Education on Student Attitudes

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Sarfraz Ali Kiyani

Keyword(s): Entrepreneurship, Barriers to entrepreneurship, entrepreneurship education, Critical Success Factors

Reorganization of Risk Management in Public Sector Specialized Financial Institutions: Evidence from Small and Medium Enterprise Bank Limited of Pakistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - IGCETMA

Author(s): Mirza Muhammad Ali Baig, Ahmad Raza Bilal

Keyword(s): Non-Performing loans, Delinquency ratio, Basel regulations, Risk Governance

Results: 710-720 of 1760

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