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Search Results for: Muneeba Ifthikar

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GENDER STEREOTYPE NEWS IN CONTEXT OF THE ETHNICITY: SCALE DEVELOPMENT AND VALIDATION

Journal:Pakistan Journal of Psychological Research, 2019, Volume 34, Issue No 1

Author(s): Syed Hassan Raza, Muneeba Ifthikar

Keyword(s): Gender stereotype news scale, scale development, content and construct validity, convergent validity

APPLICATION OF CMM MODEL: MEDIATION OF GRATIFICATION SURVEILLANCE IN RELATIONSHIP BETWEEN CULTIVATION EFFECTS OF DRAMAS AND ADOPTION BEHAVIOR AMONG RURAL WOMEN

Journal:Journal of the Research Society of Pakistan, 2017, Volume 54, Issue No 2

Author(s): Anjum Zia, Muneeba Ifthikar, Syed Hassan Raza

Keyword(s): Communication Mediation Model (CMM), Cultivation effects of Dramas (CD), Gratification surveillance (GS), Adoption behavior among rural Women (BW)

Effect of the Cultural Gender Role Orientation on Advertising Intrusiveness and the Moderating effect of Selfreferencing: An Experimental Study

Journal:Journal of the Research Society of Pakistan, 2018, Volume 55, Issue No 1

Author(s): Syed Hassan Raza, Sajid Mehmood Awan, Muneeba Ifthikar

Keyword(s): Advertising, Globalisation, Culture Nurturing, Cultural Gender Role Orientation, Advertising Intrusiveness and Self-referencing

Revisiting uses and gratification theory: Mediation of Interpersonal Communication in linking Visual Communication through Holly Wood Movies and Media Orientation of young Girls

Journal:Journal of the Punjab University Historical Society, 2017, Volume 30, Issue No 1

Author(s): Anjum Zia, Syed Hassan Raza, Muneeba Ifthikar

Keyword(s): Visual Communication (VC), Hollywood movies, Interpersonal Communication (IC), Media orientation (MO), Structural Equation Modeling (SEM) and Young girls

Mediating Role of Individual's Ethical Belief in Determining the Influence of the Mobile Networks TV Advertisements on Moral Behavior of Youth in Pakistan

Journal:Journal of Pakistan Vision, 2017, Volume 18, Issue No 2

Author(s): Anjum Zia, Muneeba Ifthikar, Syed Hassan Raza

Keyword(s): Mediating Role, Individual's Ethical Belief, Determining the Influence, Mobile Networks, TV Advertisements, Moral Behavior of Youth, Pakistan

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