Journal:The Lahore Journal of Business, 2015, Volume 3, Issue No 2
Author(s): Mehrukh Salman, Uswa Naeem
Keyword(s): consumer ethnocentrism, Celebrity endorsement, Attitudes, Purchase Intentions
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Journal:The Lahore Journal of Business, 2015, Volume 3, Issue No 2
Author(s): Mehrukh Salman, Uswa Naeem
Keyword(s): consumer ethnocentrism, Celebrity endorsement, Attitudes, Purchase Intentions