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Journal:Journal of Management Sciences (JMS), 2007, Volume 8, Issue No 2

Author(s): Ansar Abbas, Khalid Mehmood

Keyword(s): Adoption intention, Digital marketing, Start-ups, Theory of Planned behaviour (TPB), Technology acceptance model (TAM).

Journal:Journal of the Research Society of Pakistan, Volume 58, Issue No 3

Author(s): Shakil Akhtar, Ansar Abbas

Keyword(s): STATE, Electronic Media, Drama, Women's Rights, South Punjab.