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Search Results for: Ahmed Imran Hunjra

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Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention

Journal:Abasyn University Journal of Social Sciences (AJSS), 2017, Volume 10, Issue No 2

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception

Authentic Leadership Questionnaire: Case of its Validation through Structural Equation Modelling; Evidence from Pakistan

Journal:Business & Economic Review (B&ER), 2017, Volume 9, Issue No 2

Author(s): Haroon Bakari, Ahmed Imran Hunjra

Keyword(s): Affective commitment to change, authentic leadership questionnaire, championing, management support, Pakistan

Revision and Validation of Retail Service Quality Scale in Branchless Banking

Journal:Business & Economic Review (B&ER), 2017, Volume 9, Issue No 3

Author(s): Tehreem Ali, Rauf I Azam, Ahmed Imran Hunjra

Keyword(s): Retail Service Quality Scale (RSQS), branchless banking, customer satisfaction, measurement of service quality, customer lifetime value

Forewarning Bankruptcy: An Indigenous Model for Pakistan

Journal:Business & Economic Review (B&ER), 2017, Volume 9, Issue No 4

Author(s): Muhammad Shahzad Ijaz, Ahmed Imran Hunjra, Rauf I Azam

Keyword(s): PSX, Financial distress, Bankruptcy prediction, Financial ratios

Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention

Journal:, 2017, Volume , Issue No

Author(s): Seyed Ibne Ali Jaffari, Dr. Ahmed Imran Hunjra

Keyword(s): Pakistan, Celebrity endorsement, Celebrity image, Consumer’s celebrity perception

Results: 0-5 of 5

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