Abstract
Medical Sciences in the last century has altogether changed the scenario of the diagnostic and therapeutic techniques. Medical scientists are now confronted with the new problems of AIDS, Hepatitis, Cancer, Dengue and so many others. Lahore is the provincial Capital and hub of the modern healthcare facilities in the country. In this era of modern information technology, the impact of social media on healthcare cannot be ignored. In a rapidly expanding city like Lahore social media can play commendable role in the health awareness among people. For this purpose, data is obtained from 369 peoples within Lahore. In order to test the hypotheses of this study, Pearson correlation and regression analyses are performed to found the affect of relevant information, privacy issues, credible information and Confidence on information on health awareness. It is founded that relevant information; credible information and Confidence on information have statistically significant positive effect on Social media marketing and effective for health awareness. In order to get maximum result out of the available resources both in the public and private sector healthcare setups awareness amount masses in the fundamental step and certainly the impact of social media on health awareness campaign in a big city like Lahore is the basic of the modern slogan of "Health for All".