Abstract
Conjoint estimates of students’ apartment preferences are typically based on aggregate responses. In this paper, conjoint estimates of residential preferences for university students (n=120) are analyzed by creating orthogonal design. In this research how the estimated part-worth utilities of the students’ apartments attributes are created and then examined. The results indicate that students give the maximum importance to the less walking time to the class from the apartment, monthly rent is the next most influential attribute. On the other hand, noise and safety level is almost having equal importance whereas students place less value to the area size of living and dining area and considered to be the least preferred factor in choosing the students’ apartment. This experimental design results seemed to be helpful in designing and planning of new student residences and apartments by how to make apartments attractive to the students by providing eye-catching facilities. This study has confirmed the importance and usefulness of stated preference techniques for environment-behavior research.