Abstract

Indian film industry is one of the biggest film industries in the world which produces highest number of movies every year. Indian media and film industry overwhelmingly link Islam and Muslims with terrorism. Especially since 9/11 attacks, the Bollywood have portrayed the Muslims in stereotypically negative way. After the 9/11 incident, Muslims have been constructed as distrustful people, terrorists, and antagonists. The study at hand was set out to identify the overall dimension and nature of portrayal of Indian Muslims in the Bollywood. For the purpose the researcher opted convenient sampling as a tool of data collection and quantitative content analysis along with SPSS was used as data analysis technique. Bollywood movies, released during the year 2016 with Muslims as prominent characters in it, were selected as ample to be studied. The results indicated that majority of the movie contents contained negative and stereotypical image of Indian Muslims. Overall findings evidenced that the Muslims were assigned non-patriotic and antagonistic characters more than the patriotic and protagonist characters.