Author(s): Shahzad Khalil, Mirza A. Haq
Keyword(s): Holbrook Value, Brand Experience, Retail brand equity
Author(s): Muhammad Ehsan Javaid, , Syed Hassan Raza
Keyword(s): Firm Competitiveness, Life Cycle Theory, Dickinson's approach
Author(s): Abdul Qayyum, Rafiullah Bilal, Khalid Hussain, Omer Mehmood
Keyword(s): Pakistan, equity issuance, Investments, financing, Capital Structure