Abstract
Starting from the independence of 1947, Pakistani cinema has gone through various transformations. These include the “golden era” of 1959 – 1977, the downfall of this cinema in the 1980s and 90s, and then the current “new wave” when this cinema industry is in the “revival” phase. In one of the most recent developments, among several others, it has started making a new genre of films that is bilingual. It is neither solely based on Urdu nor Punjabi but a mix of both Urdu and Punjabi languages. The current study focuses on this shift of language in cinema. It is based on the premise that the contemporary cinema of Pakistani uses the Punjabi Language as a tool for commercial as well as entertainment purposes. This new formula has helped Pakistani cinema attain not only huge commercial success but also develop a unique identity among South Asian cinemas. We also argue that this current use of language has distanced Pakistani films from the earlier Urdu and Punjabi language cinema of the country.
Keyword(s)
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: pub_keywords
Filename: front/publication.php
Line Number: 77
Backtrace:
File: /home/prdbpk/public_html/application/views/front/publication.php
Line: 77
Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php
Line: 221
Function: view
File: /home/prdbpk/public_html/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Invalid argument supplied for foreach()
Filename: front/publication.php
Line Number: 77
Backtrace:
File: /home/prdbpk/public_html/application/views/front/publication.php
Line: 77
Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php
Line: 221
Function: view
File: /home/prdbpk/public_html/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: pub_info
Filename: front/publication.php
Line Number: 84
Backtrace:
File: /home/prdbpk/public_html/application/views/front/publication.php
Line: 84
Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php
Line: 221
Function: view
File: /home/prdbpk/public_html/index.php
Line: 315
Function: require_once