Abstract
This study explores a mediation effect of trust in the relationship of service quality of e-banking and customer satisfaction and loyalty. The study used a convenience sampling technique for the gathering of data. Total questionnaire links were shared with 450 respondents. Analysis shows that EBSQ has a significant influence on satisfaction and loyalty of customers than trust. In this study, few constructs were studied. In the future, more constructs should be studied to get a better understanding of e-banking.The findings reflect that the higher quality of e-banking services greatly influences customer satisfaction, ultimately contributing to their loyalty
Keyword(s)
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