Abstract
This research is an attempt to examine the portrayal of the Pakistani political parties in the four leading newspapers of Pakistan during the elections of 2013. As Media assumes great importance during the elections process because of its ability to frame the image of political parties and leadership and influence the public opinion. The comparative study of the leading political parties of Pakistan including PPP, PMLN and PTI in the two English dailies (Dawn and The News) and two Urdu dailies (Jang and Nawa-i-Waqt) was done. This study explored the frequency, placement and tilt of news stories and editorials regarding political parties published on the front page of the selected newspapers from 11th April 2013 to 11th June 2013. For this purpose, qualitative and quantitative content analysis method was employed and the Framing theory was used as an umbrella to explore media’s perception about political parties during elections. Findings revealed that the PMLN was given maximum coverage and is framed in a most positive manner rather than PTI and PPP. The Pakistani print media has adopted a supportive tilt towards PMLN by giving maximum as well as the positive portrayal during the general election 2013.
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