Abstract
The purpose of the research is to investigate the personal factors (Personality traits, social capital and leadership) and their impact on the sustainability of Pakistani social organizations. These personal factors were hypothesized or assumed to have an impact on the Pakistani social organizations in a positive way. For this purpose a quantitative technique was applied and data was collected from 300 respondents using a closed ended questionnaire. Structural equation model was used to test the model of the research and the results supported all the proposed hypothesis. The results indicated that personality traits of the social entrepreneurs, their leadership capacity and their social capital positively affect the survival or sustainability of the social organizations in Pakistan
Keyword(s)
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