Abstract
The concept of parasocial interaction explains the relationship that exists between media consumer(s) and media figure(s). Although it is, more or less, a one-way form of interaction, in this interaction, the viewer identifies a media figure as one of his/her intimate friends or his/her acquaintance just as he/she identifies any other individual in his/her social circle. This research work aimed at exploring ‘para-social Interaction’ (PSI) with special reference to Pakistani dramas. The study has examined the relationship of TV dramas’ viewers with the celebrities of Pakistan’s drama industry. For this purpose, a survey (N=200) was carried out. Findings from the research showed that watching dramas on TV gives rise to para-social Interaction and does make the viewers develop a feeling of association with celebrities of drama. However, this sense of association does not depend on the amount of time that the respondents spent on watching television dramas; it was rather found to be dependent on other demographic factors such as gender of the viewers, their age, income, education and the viewer’s motives/reasons for watching television. Implications of the findings are discussed.
Keyword(s)
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