Abstract
In this competitive era, employees continue to strive for further education and training for survival and growth in the workplace. This study aimed to explore the most inspirational need which forces people to enrol themselves in higher education, using Maslow’s need hierarchy as a theoretical framework. The study was descriptive and a questionnaire was used for data collection. A sample of 350 in-service students, was selected through snowball sampling technique. The result indicates that self-actualization need acts as the greatest motivational factor to higher education followed by esteem needs, physiological needs, safety needs, and social needs as the least motivator. The results also indicated that low-income students gave the highest ranking to physiological needs and young students gave the highest ranking to esteem need. It is suggested that universities may take initiatives for exceptional continuing higher education programs for in-service people to fulfil their self-actualization, and esteem needs.
Keyword(s)
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