Abstract
The aim of this study is to describe the media interference scenario in the political socialization process of Pakistan. The role of media is not limited to stipulate new skills but also reinforces the social and cultural change and at the same time contributes in political socialization process. The study is conducted in the provinces of Pakistan including Balochistan, KPK, Punjab, Sindh and the capital city of the state (Islamabad). The multi_x0002_stage random sampling method is adopted and the total of 2000 respondents was chosen. 1000 of the respondents are male and 1000 are female and the proportion from each equality is equal like 1000 respondents from urban areas and 1000 respondents from rural areas. The minimum age limit for the respondents was chosen based on the minimum vote casting age limit. The analysis of gathered data is conducted through SPSS and the findings are described in tabular form. The two theories 'Agenda Setting and Knowledge Gap Hypothesis' are combined for evaluating study. Survey method is adopted for the study to collect quantitative data via questionnaire that included 49 questions. For testing hypothesis of the study, Chi-Square tool of statistics is used. The findings revealed that media is among the most influential and effective agents of political socialization and the consumption of different media tools encourage people to participate in political activities. Further, the urban area people are found to be more politically socialized as compare to the people of rural areas. Therefore, easy and equal accessibility of media can make political socialization process more powerful.
Keyword(s)
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