Abstract
The study examines the impact of perceived political, cultural, religious, and economic factors on the perceived economic growth of Khyber Pakhtunkhwa in users of informal financial systems. The study applied a survey questionnaire technique to record responses from respondents associated with firms from informal financial institutions to gain insight into perceived political, cultural, religious, and economic factors. A sample of 500 respondents was taken for the survey, 369 responded, while 309 were found valid. Diversified themes associated with the study were identified and discussed. The results of the study and its implications brought to light the role of informal financial institutions in the context of strategic orientation. The findings of the study are examined in an informal financial system that revealed a significant impact of perceived cultural stability, perceived economic environment, and perceived political stability. Perceived religious affiliation had an insignificant impact on perceived economic growth. Subsequently, the blend of the results was also linked with present political, cultural, religious, and economic factors, and the said results were discussed with more implications at KP province.
Keyword(s)
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