Abstract
Pakistani society faces several issues which affect the lives of its citizens significantly. All these issues not only affect the socio-economic life of an individual but his/her political and electoral behaviour also. The study identified terrorism, corruption, poverty, illiteracy and energy crisis as the major issues in Khyber Pakhtunkhwa. It, therefore, attempts to explore the role played by the identified issues in determining voting behaviour in Khyber Pakhtunkhwa. „Issue Ownership Theory‟ and „The Riding the Way Theory‟ were operationalized for supporting the study from theoretical point of view. Data were randomly collected from the respondents in Northern, central and Southern geographical regions of Khyber Pakhtunkhwa and analyzed quantitatively. The findings of the study reveal that terrorism and corruption were the salient issues that played a significant role in determining the voting behavior of the people of Khyber Pakhtunkhwa in general elections 2013 besides the issue of poverty, illiteracy and energy crisis.
Keyword(s)
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