Abstract
The time patterns for using Facebook among youth are different. The daily and weekly time patterns can tell different usage patterns. There is a concern shown by scholars from communication psychology that though Facebook is one of the most popular social networking sites among youth, however, it can sometimes become problematic. To verify this argument carefully in academic scholarship, the current study contributes by researching the interaction effect of the daily and the weekly time patterns on the perceived problematic Facebook use. The university students (N = 1188) in Lahore, are selected through connivance sampling using traditional paper and pencil survey. The objectives of the study are to explain whether the time (in minutes and hours) spent daily and weekly on Facebook make any difference in the reported scores of Problematic Facebook Use (PFU) among university students in Lahore. The study utilizes the quantitative approach of the cross-sectional survey method and selects respondents by using the convenience sampling technique. The scales for measuring daily and weekly time patterns for Facebook use are adopted from Hussain and Saleem (2016). The scale for measuring PFU is adopted from Dhaha and Igale (2014). The two-way between-groups ANOVA shows that the daily time spent on Facebook make difference with a small effect (η2=.05) in the PFU scores, besides, the weekly time patterns show a significant difference (η2=.01) for the problematic Facebook use. Further, the Post Hoc comparisons show that there is a gradual increase in problematic Facebook use among university who use it for less time in a week to daily use. Those who use Facebook for less than half an hour have reported that Facebook is more problematic for them. The study has implications for students to check Facebook using habits after half an hour in a particular day by using a timer. The study has also implications for the mentorship roles of parents and teachers.
Keyword(s)
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