Abstract
This study explores the party strategies of political identity construction of young members of the Pakistan People’s Party (PPP) during pre-elections campaigns of 2018 in Pakistan. Drawing on in-depth interviews with party leadership and members of Pakistan student federation (PSF) in Punjab, the paper focuses on the key narratives that PPP employs for mobilization of voters in Punjab. Party leadership uses ethically constitutive stories in the center to create political loyalties through “narratives of accomplishment”. On the contrary, “narratives of political activism” where economic and political power stories become more effective in mobilizing youth in periphery of influence where party lacks political influence.
Keyword(s)
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