Abstract
Islamic Banks are struggling to compete with the conventional banks. In order to survive in this competitive environment, Islamic Banks need to be creative and innovative. To line with this, current study empirically assessed the impact of Creative Leadership on creative role identity and employee creativity in the Islamic Banks of Pakistan. For this purpose, data was collected from employees working in Islamic Banks in Pakistan. Statistical Package for the Social Sciences (SPSS) was used for the data analysis. The factor analysis and Cronbach’s Alpha confirmed the validity and reliability of the measures. Similarly, the findings provide that creative leadership positively and significantly affect the creative role identity and employee creativity. Moreover, Creative role identity mediates the creative leadership and employee creativity relationship.
Keyword(s)
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