Abstract
Media discourse as an interesting mixture of facts and opinions has intrigued researchers from the domain of linguistics specifically in the fulfilment of its persuasive goals. Newspaper editorials are known as best examples of written argumentation where editorialists explicitly state their stance with respect to issues of import. In this regard, they make an interesting use of first person plural pronouns that perform various argumentative goals in the argument structure of the editorial genre. This research looks at the occurrence and function of first person plural pronouns in cross-cultural settings. 90 editorials (30 each) from Pakistani, Malaysian and American newspapers are collected to analyse the strategy. An interesting and differing usage of the strategy is uncovered in varying contexts based on prevalent socio-political intentions and situational dynamics. The findings of the study are equally useful for media professionals and students of rhetoric
Keyword(s)
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