Abstract
The widespread adoption of energy-saving appliances has emerged as a key strategy for energy conservation and emission reduction in Pakistan under the simultaneous pressures of a lack of electricity and air pollution. On the other side, despite having an increased awareness about climate issues including haze, the translation of favorable attitudes and positive purchase intention into proenvironmental consumer behavior and the anti-haze properties of energy-efficient household appliances is explorable. The structural equation model and the hierarchical regression model were used to evaluate the 389 valid questionnaires. The initiative used non-probability purposive sampling to collect data. For the analysis of the structural model, SmartPLS-SEM 4.0.8.1 was employed. The findings demonstrate that haze pollution has encouraged urban residents in Pakistan to use energyefficient appliances. Environmental concerns and perceived consumer effectiveness have a significant favorable impact on consumers' purchase intention of energy-efficient household appliances. Consumers' pro-environmental behavior is influenced by purchase intention, which is in itself shaped by subjective norms, attitudes perceived consumer effectiveness,s and environmental concern. On the basis of the empirical findings, this research also suggests strategies to encourage consumers to purchase energy-efficient appliances
Keyword(s)
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: pub_keywords
Filename: front/publication.php
Line Number: 77
Backtrace:
File: /home/prdbpk/public_html/application/views/front/publication.php
Line: 77
Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php
Line: 221
Function: view
File: /home/prdbpk/public_html/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: Invalid argument supplied for foreach()
Filename: front/publication.php
Line Number: 77
Backtrace:
File: /home/prdbpk/public_html/application/views/front/publication.php
Line: 77
Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php
Line: 221
Function: view
File: /home/prdbpk/public_html/index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Notice
Message: Undefined variable: pub_info
Filename: front/publication.php
Line Number: 84
Backtrace:
File: /home/prdbpk/public_html/application/views/front/publication.php
Line: 84
Function: _error_handler
File: /home/prdbpk/public_html/application/controllers/Front.php
Line: 221
Function: view
File: /home/prdbpk/public_html/index.php
Line: 315
Function: require_once