Abstract
This paper portrays a comparative descriptive picture of public relations industry in Pakistan in terms of demographic and specialized characteristics of PR professionals and capacity of public relations departments in the public and private sector organizations. The professional capacity of the PR department is described by exploring professional models and roles. This quantitative study based on data collected through stratified sampling technique finds that majority of public relations departments have good employment strength with professionals of reasonable academic qualification and experience but there is significant gender imbalance. The professional capacity of private sector departments is more appropriate as compare to the public sector.
Keyword(s)
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