Abstract
Social media has emerged as an “essential element of public dissertation and communication in the modern era” (Muntean, 2015, p. 6) and gives an absolutely new perception about how people engage in political discussion with one another. Majority of politicians now vigorously use social media to improve their public image and relations and stimulate political ideologies and preferences. The politicians are now the producers of their own internet based content and engaging far more consumers of information than ever before, especially in terms of their political gains. They can shape and share the political messages with greater freedom. Normatively, it should be done in a positive and respectful manner but it has been observed that the prevailing situation is quite opposite as social media are also being used as propaganda tool to defame others. The politicians many a times entirely supersede the social standards and democratic norms. In this scenario, it is considered important to explore how the politicians are building their images on Twitter, what type of language they are using to communicate their messages and what type of content they are posting on Twitter? Therefore, this study intended to explore the significant factors of public relations strategy of the politicians of Pakistan. It attempted to discover the types of language politicians embed in their tweets and tactics they use to make their place on Twitter? The study in hands is motivated by the usage of Twitter by the Members of National Assembly of Pakistan in last democratic regime (2013- 2018). As per findings, MNAs are busy in creating negative image of others with the use of critical language.
Keyword(s)
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