Abstract
This study emphasizes that fostering eye-catching displays and promotional tools may supplement impulsive buying. Questionnaire-oriented survey technique was employed in the study to comprehend the responses of the credit card holders. A sample of 500 respondents was investigated to derive conclusions. The study used SPSS and AMOS software to perform structure equation modeling to validate the developed hypotheses. The study divulged that dazzling displays and enchanting promotions possess a constructive influence on consumer’s unplanned buying appetite while pleasure-centric hedonic proneness spatially facilitates the affiliation between them. Likewise, unconventional method of payments like credit card also had a momentous part to play in the progressing retail sector.
Keyword(s)
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