The Use of Social Media in the Marketing Strategy of Service Firms
Journal:Journal of Management Sciences (JMS), 2006, Volume 8, Issue No 2
Author(s): Pinelopi Athanasopoulou, Apostolos N. Giovanis, Marilou Ioakimidis
Keyword(s): Social Media, marketing strategy, fitness services, tourism, Education, relationship marketing, new service development.
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