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Brand Empowerment and Brand Consistent Behavior: Mediating Role of Brand Psychological Ownership and Employee Brand Understanding

Journal:Pakistan Journal of Psychological Research, Volume 34, Issue No 3

Author(s): Mohsin Altaf, Faisal Mustafa, Sany Sanuri Mohd Mokhtar, Arfan Shahzad

Keyword(s): Brand empowerment, brand consistent behavior, employee brand understanding, employee brand empowerment

Category

SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

Year

2015 or earlier
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2022

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